Oct 29

I Am Organic

I am organic. It is how I live, make decisions, eat, raise my family, create my livelihood and visualise the future.

Organic is my culture. I am passionate about the mountain ‘Pukematekeo’ that I am enveloped by, and springs that feed the streams that soften the land that nurtures me and my family. I am intimate with these details, and give thanks to the simple pleasures I am gifted. By having an attitude of gratitude, I find I am open to learning. I protect these gifts and share the knowledge, practice and intelligence of my culture when asked. My children learn by doing.


Organic is being human. It joins me with others irrespective of their race, creed or language. The roots of our practices that binds us is like jazz; collective, spontaneous improvisation.  Deep Organics is not complicated, nor is its essence found in rules and regulations, but I acknowledge these constructs as symptoms of human frailty. I am not afraid of these; I see them for what they are and am happy to work with them.

Being Organic, I am part of the mosaic of life. I love the ‘big picture’, being part of the raising of human consciousness. My focus however is always based from the daily rhythms of our family farm, gardens and the food on our table shared with family and friends. Organics is a simple, gentle life that keeps me humble.

IFOAM is the home of the global family of Organics. Like those before me I am proud to work to make the home strong and more hospitable. I cherish the knowledge openly shared by others. I trust as you do in me that we strive to make the world an Organic one. This gives me courage.

Leadership serves. I have been a World Board (2005-2008), chair of the nomination committee for the 2011 elections and have worked on GOMA. I am currently a Board member of BioGro (IFOAM accredited member) on the IFOAM Standards Requirements Committee and actively participate in the Sustainable Organic Agriculture Action Network (SOAAN).

Brendan Hoare


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